This island-inspired beauty brand is positioned similar to K-beauty and features products for lips, face and body. Created to nourish all skin types using Hawaiian botanicals, the brand was at an inflection point in its business. While finding some success on Amazon and in beauty boxes, the pandemic had dramatically slowed down its sales in color cosmetics.

Tara Cohen was brought on board in a strategic advisory role to help build out the company’s infrastructure and pivot the brand into more high growth territories.

Mixst helped them to strategically align pillars for growth that focused on skincare, makeup and hair care. We reduced their inventory and focused on the franchises that were doing well.