Tara Cohen founded Mixst as a creative studio for beauty product development and branding, guiding the launch and growth of over a dozen start-up beauty brands, including Makeup by Mario, Violette_FR, Pley Beauty, Neolastin, and Fable & Mane. Mixst helps visionary founders navigate a comprehensive journey, beginning with detailed competitive and consumer insights, progressing to holistic brand development and strategic planning, and culminating in product and package creation. We specialize in identifying opportunities at the intersection of culture, art, and beauty.
Before founding Mixst, Tara Cohen led Creative Beauty as Chief Beauty Officer. Her career spans over 20 years, including multiple executive roles overseeing innovation and strategy at The Estée Lauder Companies, directly influencing MAC Cosmetics, Becca, Tom Ford, and Victoria Beckham, as well as at Revlon, L’Oréal, and Victoria’s Secret Beauty—resulting in exponential, multi-channel growth for some of the world’s most influential beauty brands. Now, as a C-Suite Executive, Founder, and Startup Advisor, Tara Cohen is reimagining global beauty through a multi-ethnic lens and human-centric approach.
Tara Cohen founded Mixst as a creative studio for beauty product development and branding, guiding the launch and growth of over a dozen start-up beauty brands, including Makeup by Mario, Violette_FR, Pley Beauty, Neolastin, and Fable & Mane. Mixst helps visionary founders navigate a comprehensive journey, beginning with detailed competitive and consumer insights, progressing to holistic brand development and strategic planning, and culminating in product and package creation. We specialize in identifying opportunities at the intersection of culture, art, and beauty.
Before founding Mixst, Tara Cohen led Creative Beauty as Chief Beauty Officer. Her career spans over 20 years, including multiple executive roles overseeing innovation and strategy at The Estée Lauder Companies, directly influencing MAC Cosmetics, Becca, Tom Ford, and Victoria Beckham, as well as at Revlon, L’Oréal, and Victoria’s Secret Beauty—resulting in exponential, multi-channel growth for some of the world’s most influential beauty brands. Now, as a C-Suite Executive, Founder, and Startup Advisor, Tara Cohen is reimagining global beauty through a multi-ethnic lens and human-centric approach.
If you are looking for an all around expert in the beauty industry, look no further than Tara. Her knowledge is vast in all aspects for the industry from product development to operations to marketing and beyond. Her instincts are spot on and she is always ahead of trends . She has a keen eye for detail and a penchant for design. She is an effective leader with strong problem-solving and strategic thinking skills. I would recommend Tara for your next project
Digital Marketing Consultant
Tara and I worked together at ELC for many years. I am proud of the many successful products we launched together over this time. She has al ways been a true professional, a good partner, super creative and a collaborative problem solver. Her entrepreneurial spirit often shined through her program creation, and she always enables others to grow and learn under her. She has the pulse of our industry and certainly has much to offer.
Senior Vice President, Global Package Development
Tara was brought on board several months ago, to consult for our startup in the capacity of product developer. As a Jamaican man whose background is in fashion and beauty editorial. I greatly appreciated Tara's ability to communicate and collaborate on ideas in a language that was simple, easy to comprehend, and her willingness to listen to and interpret our vision for our brand. Her deep roots in the business, her ability and willingness to connect us with other experts throughout, were also a major asset for us. Tara is incredibly charming, a pleasure to work with, but also so much fun to socialize with. Her integrity, intelligence and energy are beyond reproach, and we are so grateful to have her as part of our team during this stage of our journey, pre-launch.
Entrepreneur, Makeup Artist, Male Model
If you are looking for an all around expert in the beauty industry, look no further than Tara. Her knowledge is vast in all aspects for the industry from product development to operations to marketing and beyond. Her instincts are spot on and she is always ahead of trends . She has a keen eye for detail and a penchant for design. She is an effective leader with strong problem-solving and strategic thinking skills. I would recommend Tara for your next project
Digital Marketing Consultant
Tara has extensive experience in the beauty industry and is one of most outstanding marketing / NPD executives I have ever had the pleasure to work with. She is highly professional, extremely motivating and adds great value to any brands success.
Vice President Supply Chain Operations
I had the pleasure of working with Tara for several launches with other brands in the past couple of years. I have witnessed firsthand their exceptional talent and expertise in the beauty industry. Tara has a unique ability to create innovative and effective product formulas that meet the needs and preferences of consumers. Her knowledge of current beauty trends and her ability to stay ahead of the curve have been a great asset to the development of these programs. I wholeheartedly recommend Tara Cohen for any developmental role in this industry that will lead to successful launches and business growth!
Senior Project Manager
Tara is a very creative product developer across all categories. She understands the business, focuses on objectives, and knows how to get things done
Chief marketing officer
She is a creative innovator and leader who will bring sparkling ideas while conveying consumer and market gaps into fast-paced actions.
Director, Global and cultural innovation
Tara is an amazing person. She is always looking for consumer insights as well as breaking boundaries for new products.
Cosmetic and product development expert
From day one, Tara's qualifications and experience as a seasoned and highly knowledgeable beauty and skincare top expert were apparent. Tara's extensive network uniquely positions her for businesses from large scale operations to initial stage startups and anything in-between.
Managing Director
Tara is a very creative product developer across all categories. She understands the business, focuses on objectives, and knows how to get things done
Chief marketing officer
Tara has extensive experience in the beauty industry and is one of most outstanding marketing / NPD executives I have ever had the pleasure to work with. She is highly professional, extremely motivating and adds great value to any brands success.
Vice President Supply Chain Operations
